If you have a new social networking business then you should definitely start a social networking blog to promote and advertise your website. Blogs are great advertising and here’s why: They drive traffic to your site. People read the blog and then click on links to your site. It’s really that simple.
Another benefit of having a blog is advertising money. You can sell spots on your site’s blog for ads and make money for clicks. Therefore, you have two totally separate ways to make money from the same blog.
In order to have a successful blog you must:
1. Post regularly. If not daily, you should post at least a few times a week. This is the only that you will make money from advertising. Also, you need to keep your readership up.
2. You need to post original, high quality articles. The internet is full of “spun” articles and totally misspelled, poorly written copy. In order to stand out from the crowd of “junk” out there you need to focus on quality, not quantity.
3. It is so crucial to have your blog indexed in Google as well as other search engines. The easiest way to get indexed is to post to your blog on a regular basis. The mix of quality and quantity is really how you will be successful and get high search engine rankings and lots of readers.
4. You need to earn the trust and respect of your readers. That way they will click on the ads on your blog, go to your other sites and try out whatever you recommend. So, clearly, they will go your social networking site.
It’s really not a difficult to task to create a successful blog but it will require work and commitment to post on a regular basis. You will need to hire someone else to do this if you are not willing or able to do so. The important thing is that you have a great blog so that you can earn the trust of respect of a large readership. That way you can drive traffic to your social networking site AND make money from ads.