Companies who are joining the social networking trend are
expecting to engage their online customers and increase their market
reach. Creating
a social networking site in your business website is just the
start of the game.
The attention span of individuals
in a certain website is becoming shorter. According to a study, some
people linger for just around 8 seconds before checking another website.
This poses a dilemma for companies.
Small and
medium-sized business to a large Fortune 500's are now plagued
with a common problem – approachability. It is important that
companies portray themselves as approachable regardless of the size of
your business. It is the key to maintaining your social presence and to
continuously have the support of your fans and
followers.
Here are some ways to help you boost your
engagement with your audience in your social networking
site:
- Engage with your
followers on personal level. It is not always necessary
to push content regarding your business to your target audience as to
create awareness. Retweeting or reposting some content from other people
about your business or your product or service works
great.
- Create a personal identity to
your business. It involves getting people identified with
your brand. There are many ways to do that including posting pictures
or videos clips that feature your fans or followers at an event or using
your products.
- Engage your audience
by posting a question about your brand. Instead of doing a
direct promotion about your business, you can fabricate something
simple and fun for your audience to do like posting a question that
initiates interaction.
- Show off your
brand. Some companies effectively engaged their audience
by conducting online interactive webinar with a guest speaker like an
industry expert or some fans who support your product. This way, you can
present your product and promote your brand, while allowing real-time
interaction with your audience.
