There is probably no better marketing model for a social networking site than Facebook. The numbers of its members and success as a brand name is enough to prove that
building your own social networking site is a good business venture. The success and profitability of Facebook should not fool the new site owner into focusing on profit or expecting success without the investment of hard work.
To effectively market your social networking site, you have to focus on the people. Enticing them to visit your site is the key to them bringing their own friends and personal network to your site. What better way to grow a community than by marketing to one already in existence? Use Facebook to contact your own community. Begin by marketing to your "friends". Just as relationships multiply on that site, so can yours multiply using a pre-existing network as a jumping point. Being an active member in other social networking sites is one of the best marketing tools you can use. Treat it like any other product and use the network to get the word out. This will help maximize your efforts in
starting your own social networking site. Since no one wants to be in a social network alone, one or two recruits could yield many multiple members. When building your site, make sure the
social networking software contains links your new members can use to invite other people. Also be sure to have an invitation application included in the social networking script.
